Updates from Mike Thompson RSS
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08:51:46 am on November 21, 2010 |
Bryan Garcia asked:
If you’re strapped for cash and you want to perform search engine optimization, you may be tempted to use one of the many pieces of do-it-yourself SEO software that are available on the market. The makers of each software program tout easy-to-use features and an inexpensive price as major selling points for these programs. While they may be easy to use, these programs can also be a waste of money because of a lack of features. Knowing the basics of do-it-yourself SEO software will help you to make a good SEO decision and save money for professional SEO efforts.
Features
SEO software programs can have some features that make SEO a little easier for business owners. However, these programs often lack features that make it easy to track your SEO results. When you do keyword research and implement SEO strategies on your site, you will want to be able to track your results and easily make changes to your strategies. When you purchase a piece of software that lacks these reporting and tracking features, you are making SEO even more difficult than it has to be. In this case, it may be a better financial investment to hire an SEO consulting firm that provides full search engine optimization and analyzes return on investment and results on a regular basis.
Ease of Use
Do-it-yourself SEO software programs are often advertised as being easy to use by even beginners. The interfaces of these programs may be easy to use, but how is it possible for a program to be simple for someone who does not know a lot about SEO and is just doing it for the first time? In order to be truly easy to use, these software programs need to have tutorials, help pages, and informational articles that explain how to use each feature to add to your SEO efforts. If you find a piece of software that does not have these help capabilities, it is best to save your money and use it to hire a professional SEO consulting firm.
Price
SEO software programs may seem inexpensive because their prices are low. However, you need to analyze the cost of the program in terms of the results you will realize once you have used the software to optimize your web site. If a software program is only $199 but it is difficult to use or your find that your traffic only increases by 5%, it may be a better investment to hire an SEO consulting firm that will increase your traffic by 20%. The whole goal of search engine optimization is to make your site more accessible to search engines so your page is ranked within the top 10 of sear results for your keywords and phrases. If an SEO consulting firm can make your site so accessible that you see a 20% increase in site traffic, the SEO may pay for itself with the increase in profits you see when you convert these new web visitors into buyers.
Optimizing Your Site
The SEO Team is a full-service SEO consulting firm that can help you optimize your web site and skyrocket your traffic. If you’d like us to help you accomplish your SEO goals, visit our web site and find out how we can help you get increased web site traffic.
Seo Ranking
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12:21:30 pm on November 15, 2010 |
Andrew TC Thomas asked:
Web Page Software is a term that can apply to software used to create a website from high end software like Dreamweaver, or Flash to the many WYSIWYG Website Builder Software programs as well as General Public License Software.
Before you make a decision as to which web page software package you ultimately use, you need to read this article on how the product you choose can affect your SEO (Search Engine Optimization).
First take a quick search on Google over a variety of keywords and look at each of the websites on the first page. How many of them are made with Flash or the free web page software builders? Not many if any?
You will find that most of the top ranking sites are using professional web page software programs, HTML editors or open source/general public license. This is because these packages offer the webmaster greater control over the complete HTML of the site from the head tags to the end body tag. This is important if you want to use all the advanced webmaster tips and tricks to gain higher rankings in the search engines.
Most of the cheap to free software packages on the market do not allow you the complete control you need for SEO especially in the head tag beyond your standard meta tags for description and keyword addition. You need access to this tag if you want to rank high in Google by joining their webmaster section and submitting your site via their special instructions.
If you do not get high rankings on the search engines you are not optimizing the major source of traffic to your site. If no one can find your site and buy your product or service, I would argue the free to cheap software package you used is hardly cost effective. In fact it will cost you a whole lot more in the long run. It is also most certainly a waste of time if you need to redesign your site using a different web page software product.
This is something you also need to bare in mind if you are using GPL or Open source templates. Make sure you take a professional web page software tutorial to show you how to maximize your web page software for SEO. Many of these types of software packages do not allow easy access to your head tags HTML or it takes an advanced webmaster to figure it out for yourself. Always best to learn from the experts if you want to compete in the market place with the experts.
So when looking to purchase your web page software, make sure you can access your HTML as well as your head tags beyond the standard meta tags so you can SEO your site with the extra meta tags needed for high search engine rankings.
seo software
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03:51:44 pm on November 10, 2010 |
Janna Jungclaus asked:
There is one thing we can never get back – time. Despite it being a free commodity, nobody has an abundant supply of it. That is why smart business people and entrepreneurs hire staff and use software to expand their business. One such outsourcing tool is search engine positioning software which helps to monitor a website’s standing with the search engines.
For savvy Internet marketers, it is essential to utilize and explore all avenues that allow them to be better and faster than competition. The application of a search engine positioning software in their SEO tasks could mean a just that – more time for other tasks and an unfair advantage over the competition. The right timing spells the word victory for most and it is the key to open more opportunities.
However, there is some controversy around such SEO software that should be addressed in this article. Some people believe that using software is unnecessary because no one can actually master how to dominate the likes of Google. Every SEO practitioner knows that search engine positions are never permanent; rankings fluctuate constantly and even a small change in algorithm can change an entire SEO strategy.
Another issue is the fact that big search companies do not really like the idea of someone performing automated queries on their indices. If there were tens of thousands of site owners checking their site’s rankings, servers could easily be overloaded.
Search facilities online are built for people wanting to get relevant result to the online searches they are making; they need relevant answers to their queries. And if there is significant number of people using the server, there will be interferences and the search engines will not be able to perform their job.
But the real question is, does search engine positioning software work?
The answer is simply: Yes it does. While algorithms change, the basis of checking the rankings of any website stay the same. Even the basis for SEO strategies remains stable around the core factors of relevant and fresh content, they use of keywords and link power. In terms of SEO positioning software, some work better than others, so it is advisable to do your research and find the best software that gives you all the things you need to know the exact from search engine ranking of your site.
There is actually some pretty sneaky and efficient SEO software available that mimic and replicate a manual search with the search engines. For advanced internet marketers, there are also options available to print and brand SEO ranking reports for yourself and your clients.
Professional Seo Software