The list of tools that one can put to use is wide and varied, as well as constantly changing.
I want to break the software tools dedicated to SEO in to categories. Starting off, we have two categories:
1) Software Programs for internal use – meaning you buy these programs and run them on a computer or server.
2) Web sites or subscription based tools.
Now we have the two major categories, lets look a bit at the sub categories. I am not going to cover them all, as this document is considered more of a SEO primer, to get you familiar with the overall picture. In future articles, blogs, and websites I’ll go into the tools in more depth.
Here they are:
1) Search Engine Submission.
2) SEO – Analysis Tools for Link Building
3) SEO for Web Page Optimization.
4) Article Marketing and Submission
5) Auto posting to Ad and Classified Sites
6) Keyword Analysis
7) Pay Per Click Campaign Management
There are a few more out there, but they are simply variations of the above types of SEO automation.
First off, Search Engine Submission. There are a number of ways to get your site listed in Google for starters. You can use their URL Submission pages – though they clearly state that it could take weeks for your site to be listed. Go ahead and use them. The fire up a SEO Search Engine Submission tool and automatically submit you site to hundreds more sites, plus have a schedule set to ‘refresh the submission’ every month or two. In addition, you can update the software engine data on the software you purchased (usually for a year with most major, reputable companies, then you have to buy a subscription).
Further, some of the SEO software tools that have directory submission options, also have SEO analysis tools, depending on the package you purchase, which will help you analyze your sites content and perform a number of tasks.
The SEO tasks are obviously: Web Page Optimization for keywords and various SEO technicalities such as keyword density, quality of design, header meta-tags, layout of content and much more.
Some of the more critical SEO tools are the ability to determine what keywords used in the search engines that the competition sites are being found under, as well as finding quality back-link partners to help you build your sites Page Rank (a Google designation for Web Site Importance).
Moving forward, some software allows a really great way to build web popularity as well as some back linking possibilities – Auto Posting and Article Marketing software.
First off – Get familiar with creating advertisements and writing good copy to properly represent your site to your readers and potential viewers. Period.
Second, test some manual ads. Then you’ll see why the value of auto posting and the various article marketing software are great tools to help you build a quality presence on the web.
The Pay Per Click campaigns are quite the chore to setup. There are a number of companies that created software to help accomplish this task as well as monitor the results, track the competition, and help you bid on the keywords as well as manage your budget, fine tuning all the way.
There is so much more to cover on these methods. As mentioned, in future articles and blogs I’ll be posting more online, at various blogs and more articles such as this.
So please check out the above mentioned resources and stay tuned for more detailed information, reviews and articles on the Software Tools for Search Engine Optimization.